San Miguel, Promoted to the World

This past weekend marked the 50th anniversary of the start of the international promotion of the American Capital of Culture, in which San Miguel de Allende has been named, by Antena 3 Internacional.
Each day, the promotion makes various broadcasts several times about two promotional spots of San Miguel de Allende, for its status of this year’s American Capital of Culture.
The promotion, which is done at no cost to San Miguel de Allende, can be seen in Argentina, Bolivia, Canada, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Puerto Rico, Dominican Republic, Uruguay, Venezuela, the Virgin Islands, Trinidad and Tobago, Curaçao and Aruba. In addition, it can been seen in Holland, France, Switzerland, United Kingdom, Bulgaria and Australia.
The potential audience of Antena 3 Internacional in these 30 countries and territories is almost ninety million.
Information from the International Bureau of Cultural Capitals

Photo vía Barry Weiss